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New Technique Uniquely Merges Advertising and Free Software |
Sponsorship Ads Viewed by a Micro-List of eMail Administrators and IT Professionals
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PRESS CONTACT:
Computer Mail Services, Inc.
Lih-Tah Wong
248.352.6700 x210
LWong@CMSConnect.com
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SOUTHFIELD, MI — April 5, 2006 --
Computer Mail Services, Inc. (CMS) is offering a unique sponsorship
program that merges advertising and BL-Monitor, their free DNS
blacklist monitoring tool. Clickable sponsorship ads appear in a
dedicated window incorporated into BL-Monitor’s main screen. This
puts the advertising directly in front of the highly desirable
market of eMail Administrators and other IT Professionals.
The BL-Monitor sponsor window and rotating ads are displayed
whenever the software is used. Similar to Internet “Pay-Per-Click”
(PPC) advertising, clicking any BL-Monitor ad takes users to
the sponsor's web site for more information. Due to the highly
focused nature of BL-Monitor’s audience, click-through rates above
3% have been recorded, exceeding historical industry PPC averages.
“BL-Monitor’s ad approach is unique, effective and it puts the
message directly in front of the eyes of computer professionals. If
a product or service appeals to this demographic, you can’t get a
better focused micro-list”, said Alan A. Sitek, VP of Development
for CMS.
“Think about it, random click-thrus are all but eliminated”, said Sitek. “People
viewing BL-Monitor product ads are all IT professionals working with
Microsoft Exchange Servers in a specific, highly technical
environment. With that knowledge, companies can really target their
ad dollars”.
For greatest
effectiveness, BL-Monitor advertisers should offer a product,
service or event that is of interest to email administrators or
other IT Professionals. BL-Monitor sponsorship advertising is
available in one month increments for $1000 USD per ad. Different
from other advertising mediums, BL-Monitor sponsorship ads can be
scheduled to start on a specific date.
More information on the BL-Monitor sponsorship programs can be found on
the CMS home page at
http://www.cmsconnect.com/BLM/sp/SponsorshipProgram.htm or by
contacting a CMS representative at 248.352.6700
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ABOUT COMPUTER MAIL SERVICES, INC.
Founded in 1982, Troy, Michigan-based Computer Mail
Services, Inc. (CMS) is a privately held company with expertise
in the development of messaging related products. The company’s
Praetor®
product protects mail servers of thousands of organizations worldwide.
Praetor is a registered trademark and BL‑Monitor is a
trademark of Computer Mail Services, Inc.
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