Spam Wars Are Over and the Filters Have Won
I like numbers… page counters, percentages of this to that, how many spammers can fit through the eye of a needle, PE evaluations, etc….So while looking at various statistics I realized that the spam wars are done. Oh the amount of spam email floating around is increasing but THE FILTERS ARE WINNING. The amount of unwanted email reaching inboxes is steadily decreasing.
Except for very small businesses with no IT staff, everyone and their brother have some for of email filtering in use. (Correspondingly, it seems that everyone and their brother have developed email filtering software/hardware and put it on the market – Shake out time soon, I’d only go with firms that have long proven track records… a shameless plug for CMS).
So now the question is how to use an email filter to improve general business operations and bottom line revenue.
This very question was the subject of a new page I just placed on the main CMS website… Going Beyond Spam Filtering. Lots of good ideas there and better yet, lots of ways to insure that revenues are not lost through inefficient or improper email use.
Check it out. While researching the page I talked with folks who filled me in on ways to use eMail filtering that I had never even thought of. Each idea having nothing to do with just spam filtering but everything to with using email filtering efficiently.
AAS
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