Blog for Antispam and Content Filtering Observations

Stop Click Fraud with Better Ad $$$ Targeting

Apparently the best efforts of Google, Yahoo, MSN and their like are fighting an uphill battle against click fraud according to Outsell Inc., a market research firm.

• “The company [Outsell Inc], which estimates that 14.6% of all clicks are invalid, reached its conclusion from a survey of 407 advertisers who together spend $1 billion annually”.

The article further states that $800 million is wasted annually on click fraud.

Think about it, even on a small scale, if I wanted to, I could run up the numbers on various “Pay-Per-Click” (PPC) ads. Click a few times here at the office. Click the ad a few times at home. While I’m at my mother-in-law’s house I could click the ad a few times. Pretty soon, on my small scale and from several different IP addresses, I’ve added quit a few bogus clicks to an ad campaign.

I know that folks far more knowledgeable than me in the realm of search engines and PPC could massively run up the clicks, remain hidden and soon the fore mentioned $800 million wasted buck is reached.

So a suggestion, particularly to companies selling in to the IT and eMail market place…

CMS can offer a better focus to your ad dollars through our Ad Sponsorship Program. You see, CMS has developed a line of software (BL-Monitor, ES-Insight and XE-Filter) that in their non-commercial, freeware versions constantly display rotating ads to the software users. A market of IT and eMail administrators, using CMS software with highly focused, highly targeted ads right in front of their eyes.

If a product is targeted to IT admins why put it on Google where some kid sitting in their basement can click thru anytime. CMS embeds the ads into the day-to-day operations of software.

Your IT admin product ad right in front of the IT admin you want to sell to. It the triple play of advertising…

• Captive audience.
• Highly focused product targeting.
• Reduced click thru fraud
  

CMS' Ad Sponsorship Program is looking rather good.

AAS

posted by CMS Blog Master @ 9:00 AM